We are building toward a future of harmonious interactions between people, nature, and real and financial infrastructure globally.

The Lemonade Way is a deal structuring and design company that merges data, strategy, and finance to shape the new economy. As conductors in the ecosystem, we work with data partners and communities in parallel to identify, filter, and breathe new life into commercial and social infrastructure.

Our mission is to revolutionize the way in which we identify, plan, and develop communities around the world to accelerate the transition to the coming smart and sustainable future.

We aim to be a game changer in the movement from an extractive to a regenerative economy. We want to drive billions of dollars of capital towards bundled, geographically-focused asset opportunities with trapped financial, social, and ecological value.

Our Methodology

We work directly with communities to identify, and filter, real-world assets using proprietary analytics that harness a network of data sets, and then we re-design those assets, with new materials and financial structures, to breathe new economic life into them. Get to know our methodology and the four main steps we use to evaluate enclaves.

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Team Members

Eddy Moretti


Eddy is a proven value creator, having spent 20 years scaling VICE Media from scrappy startup to a $5b global enterprise. As Chief Creative Officer, he led the launch of several divisions, and oversaw several 8- and 9-figure brand partnerships. Eddy also recently launched a media firm called Unbranded Pictures, which develops, produces, and finances original and inspired feature films and episodic television for global audiences.

Dylan Ratigan


Dylan is a veteran of financial and cable news, a New York Times best-selling author, filmmaker, and impact entrepreneur. An expert in the global financial system, Ratigan ran Corporate Finance globally at Bloomberg LP before leaving to serve nine years as a host and show creator at CNBC and MSNBC. In 2012, Ratigan left broadcasting and in 2013 founded Helical Holdings to integrate and design water, food, energy, and communication systems into a globally portable unit capable of operating on only sun and water. Ratigan is a partner and advisor to: Epiphany, Unbranded Pictures, The SOIL Fund, Golden Triangle Industrial Hemp Company, Hotel Planner, and Prosperise Asset Management. 

Paolo Spadafora


Paolo has dedicated his career to creating banking systems for international clients with an impeccable and innovative reputation. He is both a thought leaders and operational guru, managing the product and R&D teams in Cosenza. Paolo’s work is recognized as a benchmark for the industry.

Logan Yonavjak

Regenerative Finance Consultant

Logan is a financial services professional, social entrepreneur, and author. She has been actively involved in the conversation about harnessing the capital markets for good for over a decade. Her work has spanned private equity firms, endowments, foundations, nonprofits, social enterprises, and family offices.

Ramin Arani

Strategic Advisor

Ramin is an experienced Portfolio Manager with a demonstrated history of working in the financial services industry. He is highly skilled in Equity Research, Portfolio Management, Capital Markets, Management, and Mutual Funds. Ramin holds a Bachelor of Arts (BA) in International Relations and Affairs from Tufts University.